Colors Of Craft: We
We think it was the 'Chai' to blame ! We don't know the start, until
we were in deep, how and when ? It used to be coffee to start things
for the IT people, which we were all along; and here we were drinking
`Chai` that day. We had crossed the line. The outcome had to be
different, but so different ! we couldn't have thought or imagined.
The next step would have been a better corporate job, a bit up the
ladder, the conference calls, meetings & presentations, but we found
ourselves standing on a two hour bus ride with soiled footwear in
Colors Of Craft, is an idea which was questioned, as we spoke of it;
of being too ideal to be practical i.e of setting up a channel so to
ensure equitable and fair pricing for art work which was native,
indigenous and to further the revival of the lost. The requisite being,
the due, given to all & at all steps in between right from the artisan to
the other side, the buyer.
Though our edges were rubbed by reality & facts on ground as we
traveled the rural, in search of art & craft, things looked coequal as
in any field, where pursuance would decide the final outcome, and so
we are and so is Colors Of Craft.
Is inspired by the famous story in the ancient text of Panchtantra
(पञ्चतन्त्र) literally translated as “Five Principles or Techniques”
written around 3rd Century BC. Of its many stories, the one where
five blind men try to describe the elephant by their limited perception
of touch & feel. One describes it as a tree other as rope; as each touches
We feel the same, that unless the art is described as a whole along with
its origins & its journey into your hands, it would be incomplete in its
expression. Taking this thought & bringing forth as a whole, is our
symbol, our logo.
Our Work & Motto
Each of our product is crafted as native by the same hands, curated &
catered by us personally. Thus Crafted, Curated Catered … along with
a promise to provide you with the best, as a whole and to serve the
communities that not only identify but also depend on it.